```htmlYou will be responsible for planning and driving Le Fou's marketing activities across digital and offline channels.This is a strategy + execution role. We are looking for someone who can say:

“I have an idea” → “Here is why we should do it” → “Here is how we execute it” → “Let's make it happen.”

Strategy & Planning

• Develop monthly and quarterly marketing strategies for Le Fou.
• Build content, campaign and promotional calendars.
• Identify opportunities around festivals, occasions, launches, collaborations and local trends.
• Understand customer behaviour and identify ways to increase footfall, orders, repeat purchases and brand awareness.
• Develop campaigns that strengthen Le Fou's premium positioning.
• Research competitors, trends and consumer behaviour.

Ideation & Campaigns

• Conceptualise creative campaigns, launches, offers, activations and experiences.
• Develop ideas for social media, reels, photoshoots, influencer collaborations, in-store campaigns and offline activations.
• Think of campaigns that create conversation, curiosity and FOMO, not just promotional content.
• Work closely with the creative/content team to turn ideas into executions.
• Develop campaign briefs, references and execution plans.

Execution & Management

• Own marketing campaigns from ideation to execution.
• Coordinate with designers, photographers, videographers, influencers, agencies and internal teams.
• Ensure campaigns are executed on time and according to the brand's quality standards.
• Coordinate with store teams for offline marketing activities.
• Plan and execute influencer and brand collaborations.
• Coordinate launches of new products and seasonal menus.
• Visit stores regularly to understand customer experience and identify marketing opportunities.

Digital Marketing

• Manage Instagram and other relevant digital channels.
• Plan content calendars and ensure timely execution.
• Monitor social media trends and identify relevant opportunities.
• Track campaign performance and execute improvements.

Analytics & Reporting

• Track marketing KPIs such as reach, engagement, leads, orders, footfall and campaign performance.
• Prepare monthly marketing reports.
• Analyse what is working and what isn't.
• Convert data and customer feedback into actionable marketing ideas.

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